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Eskimos allow their elderly to die by starvation, whereas we believe that this is morally wrong. The Spartans of ancient Greece and the Dobu of New Guinea believe(d) that stealing is morally right, but we believe it is wrong. A tribe in East Africa once threw deformed infants to the hippopotamuses, but we abhor infanticide. Ruth Benedict describes a tribe in Melanesia that views cooperation and kindness as vices, whereas we see them as virtues. Sexual practices vary over time and place. Some cultures accept cannibalism, while the very idea revolts us. Cultural relativism is well documented, and "custom is the king o'er all." There may or may not be moral principles held in common by every society, but if there are any, they seem to be few, at best. Certainly, it would be very difficult to derive any single "true" morality by observing various societies' moral standards.

If there were only one person on earth, there would be no occasion for morality because there wouldn't be any interpersonal conflicts to resolve or others whose suffering he or she would have a duty to ameliorate. Subjectivism implicitly assumes something of this solipsism, an atomism in which isolated individuals make up separate universes. Subjectivism treats individuals like billiard balls on a societal pool table where they meet only in radical collision, each aimed at his or her own goal and striving to do in the others before they themselves are done in. This atomistic view of personality is belied by the facts that we develop in which we share a common language, common institution, and similar rituals and habits, and that we often feel one another's joys and sorrow. As John Donne wrote, "No man is an island, entire of itself; every man is a piece of the continent."