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Each illusory self is a construct of the memetic world in which it successfully competes. Each selfplex gives rise to ordinary human consciousness based on the false idea that there is someone inside who is in charge. The ways we behave, the choices we make, and the things we say are all a result of this complex structure: a set of memeplexes (including the powerful selfplex) running on a biologically constructed system. The driving force behind everything that happens is replicator power. Genes fight it out to get into the next generation, and in the process biological design comes about. Memes fight it out to get passed on into another brain or book or object, and in the process cultural and mental design comes about. There is no need for any other source of design power. There is no need to call on the creative 'power of consciousness', for consciousness has no power. There is no need to invent the idea of free will. Free will, like the self who 'has' it, is an illusion. Terrifying as thought seems, I suggest it is true.